design
Below is a series of projects completed over the last couple of years.
BETTY CROCKER 2018 Thanksgiving CAMPAIGN
Art Direction | Campaign Strategy & Design | Production
Designed an immersive brand experience that was promoted across site, social and email.
Photography by Pheasant & Hare Photography. Creative direction by Audrey Lanners.
BETTY CROCKER 2018 COOKIE CAMPAIGN
Art Direction | Logo | Production
24 Days of Cookies is a digital campaign run by Betty Crocker to promote one cookie a day for 24 days leading up to Christmas Eve. Following a previously designed campaign that was still in place, I created a unique logo for the cookie campaign, planned and art directed the photoshoot and produced all promotional materials for email, social, paid, site and ad units.
Photography by Pheasant & Hare Photography. Creative direction by Audrey Lanners.
PILLSBURY FILLED CRESCENTS
Art Direction | Campaign Design | Production
For this project, I art directed the photoshoot and created a simple design within the brand guidelines to promote a new product for the brand.
Photography by Dennis Becker Photography.
Creative direction by Audrey Lanners.
PILLSBURY LUCKY CHARMS COOKIES
Design | Production
Pillsbury and Lucky Charms teamed up to create a new product and needed to be equally represented in promotional materials. I was tasked with creating new product promotion for social, site and ad units.
Creative direction by Audrey Lanners.
