Pillsbury’s Slow-cooker campaign
Campaign Strategy & Design | Logo & Branding Design | Client Presentation | Style Guide | Production
campaign design
I created a system of logos and a graphic pattern. The daily Slow-cooker fix campaign utilized a new graphic approach to ensure that the campaign stood out on Pillsbury’s recipe content heavy website.
Asset production
Assets were produced for promotional ad units, site, Facebook and Pinterest. All assets included the campaign pattern and logo for consistency. The campaign ran for 28 days in February of 2018.
Created while at McCann Minneapolis. Creative direction by Audrey Lanners. Recipe photography by Pheasant & Hare Photography.